Nivea Creme has been a success for over 100 years. We needed a campaign that would evoke its legacy, while also making the Creme relevant to a younger audience. This challenge demanded more than a traditional ad campaign. We created a series of short films featuring extraordinary individuals passionately pursuing their dreams and purposes. These activities not only require mental and physical exertion but also put stress on their skin. The Creme’s rich formula provides skin with the extra care it needs to keep us going strong.