Named as one of the Top 50 Creatives and Art Director of the year by MediaCat and Designer of the year twice in a row by GMK, Yigit Karagoz "pronounced as Yeet" is a creative from Turkey who loves to innovate. From medium innovation to craft, type to design - he is up for every kind of challenge. 🙂 

Yigit has over 12 years of experience in 3 countries (Germany, Turkey and Belgium) and currently an Associate Creative Director at Publicis in Hamburg, Germany for the global brand of NIVEA.

He has won over 120+ international and national awards with his work on an expansive portfolio of brands like McDonald’s, Apple, IKEA, BMW, and Mondelez. 

When he’s not ideating for brands, he’s found in art galleries, watching horror movies and babysitting his newborn.

  Selected Honours
​​​​​​​
Top 50 Creatives 2022 MediaCat
Art Director of the Year 2018 MediaCat DreamTeam
Designer of the Year 2015 GMK
Designer of the Year 2014 GMK
30 Under 30 2014 Advertising Age

🚀 Selected Clients​​​​​​​
Nivea, Mondelez, McDonald's, IKEA, Apple, Nissan, BMW, TedX, Pepsi, Vespa, German Red Cross, Istanbul Jazz Festival, Istanbul Film Festival, Vodafone, Akbank, Turk Telekom, Efes Pilsen Beer, Elif Shafak

—​​​​​​​
🏄‍♂️  Experiences

Global Associate Creative Director, Publicis Hamburg, Germany, 2022 · Present
Global Senior Art Director, Publicis Hamburg, Germany, 2021 · 2022
Senior Art Director, Scholz&Friends Hamburg, Germany, 2019 · 2021 
Creative Group Head, TBWA Istanbul, Turkey, 2014 · 2019 
Senior Art Director, Rabarba Istanbul, Turkey, 2012 · 2014 
Art Director, Daniska Istanbul, Turkey, 2010 · 2012 
Designer, Studio Seven Antwerp, Belgium, 2010 · 2010


 Recognition & Interviews

Adweek, Advertising Age, The Drum, Cannes Lions, Golden Drum, Epica, Typeroom, Stockholms Typografiska Gille, Page Magazine, IdN Magazine, Campaign Magazine, Design Taxi, Little Black Book, Gestalten, Forbes, Mediacat, GMK, Bigumigu, Hürriyet


🍒  Awards " I've got over 120 Awards so far. "

2023
Clio Health - Silver - Animation
Clio Health - Silver - Film 
Art Directors Club New York - Silver - Illustration Animation
Art Directors Club New York - Merit - Motion/Film Craft
Art Directors Club New York - Finalist - Illustration Animation
Art Directors Club New York - Finalist - Motion/Film Craft
The One Show - Merit - Health & Wellness - Film
The One Show - Shortlist - Film & Video - Online Only Over 60s 
The One Show - Shortlist - Health & Wellness - Social Media
New York Festivals 2023 - Finalist - Film Technique - Craft (3x)
New York Festivals 2023 - Finalist - Film - Short Form (3x)
New York Festivals 2023 - Finalist - Social Media - Social Video
Art Directors Club France - Bronze - Animation Design / Le Club Des DA 3e Prix 
Art Directors Club France - Bronze - Production VFX - Animation / Le Club Des DA 3e Prix 
Art Directors Club Germany - Bronze - Film, Animation
Art Directors Club Germany - Merit - Animation, Digital Experience

2019
AfD-Blocker - External Communication & PR Campaign, Bronze Award
The Most Powerful Font - Golden Drum Best Typography
The Most Powerful Font - Golden Drum Social Networking Solutions
Crystal Apple Awards - 3 Silver, 3 Bronze, 24 Shortlists
IKSV Seve Seve - Film, Silver Award 
IKEA Posters with More Space - Outdoor Design, Silver Award
The Selfie Cover - Book Cover Design, Silver Award 
Turkish Graphic Designers Exhibition - Poster Design, Bronze Award
The Most Powerful Font -  Outdoor Design, Bronze Award
The Most Powerful Font - Social Media Campaign, Bronze Award
Felis Awards - 13 Felis Awards
IKSV - Seve Seve - Integrated Campaign
IKSV - Seve Seve - Film
IKSV - Seve Seve - Corporate Film
IKSV - Seve Seve - Art Direction
IKSV - Seve Seve - Motion Design
Selfie Cover - PR Campaign
Akbank - 70iz - Integrated Campaign
Akbank - Bir Gülüşün 70 - Social Responsibility
The Most Powerful Font - Realtime PR Campaign
The Most Powerful Font - Social Responsibility
The Most Powerful Font - Social Problems
The Most Powerful Font - Target Audience
The Most Powerful Font - Typography
2017
Kirmizi Awards - 1 Kipkirmizi (Grand Prix), 2 Kirmizi
Istanbul Film Festival - "Lift your head up" Campaign, Kirmizi
Akbank - Bababank Campaign, Kirmizi
Crystal Apple Awards - 2 Crystal, 2 Silver, 3 Bronze
Crystal Apple Award Campaign
Crystal Apple Award Film
Silver Award Media 
Silver Award Poster Design
Bronze Award Typography Design
Bronze Award Campaign
Bronze Award Film
2016
Crystal Apple Awards - 7 Crystal Apples, 4 Silver, 2 Bronze
Kirmizi Awards - 2 Kirmizi, 2 Merits
Felis Awards - 4 Felis Awards, 6 Merits
GMK - 2 Awards 
TedX - Outdoor Graphic Design, First Prize
Istanbul Film Festival - Promotion Graphic Design, First Prize
2015
Epica Awards, 3 Silver & 1 Bronze, 2015
GMK, Graphic Designer of the Year Award, 2015
GMK, Corporate Identity Design, First Prize, 2015
GMK, Outdoor Design, First Prize, 2015
GMK, Promotion Design, First Prize, 2015
GMK, Direct-mail Design, First Prize, 2015
GMK, Invitation Design, First Prize, 2015
GMK, Motion Design, Achievement Award, 2015
GMK, Motion Design, Achievement Award, 2015
GMK, Illustration, Achievement Award, 2015
Crystal Apple Awards, 3 Crystal Apples, 2015
Crystal Apple Awards, 4 Silver Apples, 2015
2014
GMK, Graphic Designer of the Year Award, 2014
GMK, Emin Barın Logotype Design, First Prize, 2014
GMK, T-Shirt Design, First Prize, 2014
GMK, Logo Design, First Prize, 2014
GMK, Logo Design, First Prize, 2014
GMK, Corporate Identity Design, First Prize, 2014
Crystal Apple Awards, 2 Bronze Apples, 2014
2010-2013
GMK, Özsunay Graphic Arts Foundation, Poster Design, First Prize, 2013
Pepsi, Kitchenartist, First Prize, 2013
GMK, Corporate Identity Design, First Prize, 2012
Art Vespa, Illustration, First Prize, 2011
Applemaster Motion Graphics, First Prize, 2008
Conqueror Postcard Design, Second Prize, 2007

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