Hello 🙂 I'm a concept, art direction and design focused creative, based in Hamburg. I'm working as an Associate Creative Director in Publicis. I’m specialized in visual and digital ideas across social culture. My ambition is driven by a desire to create digital focused contemporary, crafted, joyful and efficient solutions.
Yiğit; pronounced as Yeet.
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🧠 Selected Honours
Art Director of the Year 2018 MediaCat DreamTeam
Designer of the Year 2014 GMK
30 Under 30 2014 Advertising Age
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yigitkaragoz@icloud.com
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🍻 Selected Clients
NIVEA, NIVEA MEN, German Red Cross, McDonald's, IKEA, Apple, Nissan, BMW, TedX Istanbul, Akbank, Finansbank, Garanti BBVA, Akbank Sanat, Istanbul Jazz Festival, IKSV Istanbul Film Festival, Vodafone, Turk Telekom, Pepsi, Danone, Vespa, Efes, Elif Shafak, Salt, Dogan Egmont Publishing
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Global Associate Creative Director, Publicis Hamburg, Germany, 2022 · Present
Global Senior Art Director, Publicis Hamburg, Germany, 2021 · 2022
Senior Art Director, Scholz&Friends Hamburg, Germany, 2019 · 2021
Creative Group Head, TBWA Istanbul, Turkey, 2014 · 2019
Senior Art Director, Rabarba Istanbul, Turkey, 2012 · 2014
Art Director, Daniska Istanbul, Turkey, 2010 · 2012
Designer, Studio Seven Antwerp, Belgium, 2010 · 2010
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2019
AfD-Blocker - External Communication & PR Campaign, Bronze Award
2018
Golden Drum - 2 Shortlists
The Most Powerful Font - Best Typography, Shortlist
The Most Powerful Font - Social Networking Solutions, Shortlist
Crystal Apple Awards - 3 Silver, 3 Bronze, 24 Shortlists
IKSV Seve Seve - Film, Silver Award
IKEA Posters with More Space - Outdoor Design, Silver Award
The Selfie Cover - Book Cover Design, Silver Award
Turkish Graphic Designers Exhibition - Poster Design, Bronze Award
The Most Powerful Font - Outdoor Design, Bronze Award
The Most Powerful Font - Social Media Campaign, Bronze Award
Felis Awards - 13 Felis Awards
IKSV - Seve Seve - Integrated Campaign
IKSV - Seve Seve - Film
IKSV - Seve Seve - Corporate Film
IKSV - Seve Seve - Art Direction
IKSV - Seve Seve - Motion Design
Selfie Cover - PR Campaign
Akbank - 70iz - Integrated Campaign
Akbank - Bir Gülüşün 70 - Social Responsibility
The Most Powerful Font - Realtime PR Campaign
The Most Powerful Font - Social Responsibility
The Most Powerful Font - Social Problems
The Most Powerful Font - Target Audience
The Most Powerful Font - Typography
2017
Kirmizi Awards - 1 Kipkirmizi (Grand Prix), 2 Kirmizi
Istanbul Film Festival - "Lift your head up" Campaign, Kirmizi
Akbank - Bababank Campaign, Kirmizi
Crystal Apple Awards - 2 Crystal, 2 Silver, 3 Bronze
Crystal Apple Award Campaign
Crystal Apple Award Film
Silver Award Media
Silver Award Poster Design
Bronze Award Typography Design
Bronze Award Campaign
Bronze Award Film
2016
Crystal Apple Awards - 7 Crystal Apples, 4 Silver, 2 Bronze
Kirmizi Awards - 2 Kirmizi, 2 Merits
Felis Awards - 4 Felis Awards, 6 Merits
GMK - 2 Awards
TedX - Outdoor Graphic Design, First Prize
Istanbul Film Festival - Promotion Graphic Design, First Prize
2015
Epica Awards, 3 Silver & 1 Bronze, 2015
GMK, Eczacibasi Foundation, Young Graphic Designer of the Year Award, 2015
GMK, Corporate Identity Design, First Prize, 2015
GMK, Outdoor Design, First Prize, 2015
GMK, Promotion Design, First Prize, 2015
GMK, Direct-mail Design, First Prize, 2015
GMK, Invitation Design, First Prize, 2015
GMK, Motion Design, Achievement Award, 2015
GMK, Motion Design, Achievement Award, 2015
GMK, Illustration, Achievement Award, 2015
Crystal Apple Awards, 3 Crystal Apples, 2015
Crystal Apple Awards, 4 Silver Apples, 2015
2014
GMK, Eczacıbası Foundation, Young Graphic Designer of the Year Award, 2014
GMK, Emin Barın Logotype Design, First Prize, 2014
GMK, T-Shirt Design, First Prize, 2014
GMK, Logo Design, First Prize, 2014
GMK, Logo Design, First Prize, 2014
GMK, Corporate Identity Design, First Prize, 2014
Crystal Apple Awards, 2 Bronze Apples, 2014
2010-2013
GMK, Özsunay Graphic Arts Foundation, Poster Design, First Prize, 2013
Pepsi, Kitchenartist, First Prize, 2013
GMK, Corporate Identity Design, First Prize, 2012
Art Vespa, Illustration, First Prize, 2011
Applemaster Motion Graphics, First Prize, 2008
Conqueror Postcard Design, Second Prize, 2007
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Interviews
Adweek - Flooded Font to Call Attention to Climate Change
Typeroom - The world’s first flooded typeface ever
MediaCat - Kreatifin Masası: Yigit Karagöz
Gestalten - The Drowning Font
GMK - Interview
Pool Magazine - Interview
Art Director of the Year 2018 / MediaCat, DreamTeam
Advertising Age, Mediacat - 30 under 30
IdN Magazine - Interview